Pierino Ronald “Perry” Como was an American singer and television personality. During a career spanning more than half a century he recorded exclusively for the RCA Victor label after signing with it in 1943. “Mr. C.”, as he was nicknamed, sold millions of records for Radio Corporation of America (RCA) and pioneered a weekly musical variety television show, which set the standards for the genre and proved to be one of the most successful in television history. Bing Crosby once described him as, “the man who invented casual”.